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Pfeiffer Lab, an American eco-design company, reinvents the packaging for the transportation of wine and creates a multifunctional object that is, at the same time, a system for storing bottles. In partnership with Malama Composites, which produces bio-plastics, the U.S. company is offering an alternative to the current methods used for transporting wines like the packaging expanded polystyrene (EPS) or cardboard. In particular, in designing the new “wine-packaging” Pfeiffer Lab reflected on the fact that usually the packaging used (in addition to being made with raw materials pollutants such as EPS or use-and-throw as cardboard), are immediately thrown away as the goods arrive at destination, ending up in landfill. The new packaging is instead thought as a modular, stackable, versatile that can be used not only to protect the wine during the journey, but also to preserve the bottles once they arrive at their destination. As for the material, bio-polyols Malama Composites are transformed into rigid polyurethane foams suitable for storage and shipment of wines and their cost is competitive with that of other non-organic materials. They also have thermal properties that allow you to avoid overheating or excessive cooling of bottled wine, do not generate toxic emissions and that can be recycled or reused when their life has come to the end.
A biodynamic life
by Giuliana Zoppis
News, events, products and services for an innovative and conscious lifestyle:
all that can give an ecologic shift to everyday actions with responsibility, curiosity, creativity and the desire of improving us and the world we live in.
This is the section led by Giuliana Zoppis, architect, journalist and expert of ecodesign, biobuilding and socio-environmental sustainability. In 2006, together with Clara Mantica , she founded Best Up the first chain for promoting the sustainable living.