What we usually have in mind when we talk about Km 0 is a product…
Things change incredibly quickly. Especially if we consider economic and social development. The most important event in Italy dedicated to the evolution of corporate responsibility towards sustainable innovative scenarios, the Hall of CSR (Corporate Social Responsibility) and social innovation that will take place on 1 and 2 October at the Bocconi University in Milan, declines his three central concepts: the opportunities offered by social innovation in a time of great change, the importance of “doing” through concrete actions, the urgency of an active collaboration between the social actors more aware. Three significant steps forward, if we think that just a year ago the investigation of the sector (such as that conducted in late 2012 by ISPO for VedoGreen with the Observatory green economy on capital markets) simply stated that this important trend in the market is central because it creates new skills and opportunities to make Italy more competitive.
Responsible companies will have to switch to a view of co – creation, sharing of operations and business purposes.
Today this is no longer enough, and the experts say that the green economy is not only crucial to boost employment and attract foreign investment, but that the right direction is that of a new open economy, social and participatory. The survey carried out for the exhibition shows that 93 percent are more loyal to the company that declares that implements policies of social responsibility and the 87 takes into account the behavior of the company before purchasing. 9 out of 10 respondents say they are ready to boycott companies that have irresponsible behavior, especially towards the environment and human rights. 62 percent use the Internet to learn about CSR policies . The current historical period, says Geoff Mulgan, has the credentials to be a fertile laboratory for social innovation and business leaders have to think about it so that they will face the future challenges and be competitive. It should be a transition from a giving, typical of a certain way of thinking about CSR , in a view to co – creation, sharing the actions and purposes of profit world and representatives of social needs, able to balance the demands of extremely diverse actors in terms of profile and cultural values. For companies that have already developed actions and processes in the path of social responsibility there is a new challenge: being able to create through sustainable and effective implementation, a new product idea, service, model.
A biodynamic life
by Giuliana Zoppis
News, events, products and services for an innovative and conscious lifestyle:
all that can give an ecologic shift to everyday actions with responsibility, curiosity, creativity and the desire of improving us and the world we live in.
This is the section led by Giuliana Zoppis, architect, journalist and expert of ecodesign, biobuilding and socio-environmental sustainability. In 2006, together with Clara Mantica , she founded Best Up the first chain for promoting the sustainable living.