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Houseworks data

In May 2014 Panasonic has spread a research it had commissioned on ways and times of the habits related to houseworks in Europe.

It has revealed that on the average women spend over a year (385 days of their life) doing houseworks: nearly three hours a week, relentlessly. One hour more than what men do.

Nothing upsetting so far. Panasonic research, with ICM, points out some interesting tendencies about the reasons, which lead to do also unpleasant works. Over five thousand people in five countries were interviewed: Italian women excel in care and dedication; Spanish and German men, instead, are the most virtuous. For all the countries considered, the age from 35 to 44 years is the one that shows the greatest lack of males committed in houseworks, except for the hours before the visit of their fiancée or lover. Moreover, they use the microwave to cook. No comment. Spanish men of every age love to create a comfortable atmosphere for their wives coming back home from work. For women, instead, the most motivating visit is that of their mother in law: they are ready to clean thoroughly every room of the house. No comment again. As far as division of tasks is concerned, European women leave gladly their partners to wash dishes (or putting them into the dishwasher) and to vacuum-clean the floors. One out of twelve trusts men’s skill in ironing or using the washing machine. Considering the low enthusiasm in such fields, Panasonic Italia decided to develop new technologies to simplify both works in an easy and effective way (panasonic.net).

La ricerca Panasonic in sintesi

Houseworks data

A biodynamic life
by Giuliana Zoppis

Houseworks data

News, events, products and services for an innovative and conscious lifestyle:
all that can give an ecologic shift to everyday actions with responsibility, curiosity, creativity and the desire of improving us and the world we live in.

This is the section led by Giuliana Zoppis, architect, journalist and expert of ecodesign, biobuilding and socio-environmental sustainability. In 2006, together with Clara Mantica , she founded Best Up the first chain for promoting the sustainable living.