What we usually have in mind when we talk about Km 0 is a product…
It has been recently held in Ancona all’Istao the first Festival of Olivetti culture. An opportunity to reflect on the situation of our country through the lens of thought and action of the great entrepreneur and visionary. To get back on the Olivetti’s belief that the roads of innovation and sustainable development have to cross and meet.
Focus on design, creativity and traditional artisan skills: this is what we need to innovate our business according Adriano Olivetti.
To make this happen it it’s needed once again put the interests and desires of the people at the center of business and society. The Adriano Olivetti Institute was founded in 1967 thanks to the economist Giorgio Fuà to enhance the thinking of the well-known “helmsman”, for which the quality of the work and employee satisfaction were the decisive element for the success of a business. The mission: training young managers and entrepreneurs to give more strength to the development of the Marche model that Fuà has been able to interpret and bring to the knowledge of the entire international community. Among the founding principles: balance between business and local authorities, ability to innovate by focusing on design, creativity and traditional artisan skills. Two projects were presented as examples to the Festival: the one of Luke Botticelli, creator of a global community of designers of the shoe, which projects can be developed thanks to an online platform and manufacturing skills of the “shoe valley” Marche, and that of Adolfo Guzzini, whose business group is one of the most emblematic of the territory.
A biodynamic life
by Giuliana Zoppis
News, events, products and services for an innovative and conscious lifestyle:
all that can give an ecologic shift to everyday actions with responsibility, curiosity, creativity and the desire of improving us and the world we live in.
This is the section led by Giuliana Zoppis, architect, journalist and expert of ecodesign, biobuilding and socio-environmental sustainability. In 2006, together with Clara Mantica , she founded Best Up the first chain for promoting the sustainable living.