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Regardless ethical

In other words: we love socio-economical data, gathered and distributed in a professional way. It contributes to the acknowledgement of who we are and where we are heading. The article is named after one of the five categories pointed out in the end of 2014 by the Osservatorio del Vivere Responsabile (Responsible Living Observatory). The investigation undertaken for Altromercato by the research company GFI Group is the most recent on this subject.

It aims to register that portion of aware Italian population, with a solid base of shared values, and open to embrace socially responsible behaviors.

Results highlight how 6 Italians out of 10 are more sensible regarding fairness, social justice, protection of the environment and willing to change their lifestyle; 7 out of 10 believe that also institutions and corporations should share this responsibility, not only the individuals. The observatory’s categories, presented last October by the journalist Gad Lerner, with the presence of Mark Up and Gdo Week, also include: the “economic barrier” (strong behavioral ethic base but “victims” of the economical aspect in personal choices), the “ethical smart” (utilitarian approach, they favor personal interests), the “you can be ethical” (they don’t believe that ethical approaches have a true matter of existence), the “ethic-what?” (no sensibility to the matter at all). What encourages the sector is the increase of the “regardless ethical” segment, comparing to the previous edition of the analysis, proven by the growth of awareness in general. Moreover 8 Italians out of 10 agree to the “supportive Italian”, as the implementation of fair and sympathetic commercial principles with regards to a socio-economical dimension. This is thanks to factors such as the closeness of producers and the warranty of purchasing quality products of our lands (altromercato.it/ osservatorio).

Regardless ethical

A biodynamic life
by Giuliana Zoppis

Regardless ethical

News, events, products and services for an innovative and conscious lifestyle:
all that can give an ecologic shift to everyday actions with responsibility, curiosity, creativity and the desire of improving us and the world we live in.

This is the section led by Giuliana Zoppis, architect, journalist and expert of ecodesign, biobuilding and socio-environmental sustainability. In 2006, together with Clara Mantica , she founded Best Up the first chain for promoting the sustainable living.